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We connect food lovers to the best growers, producers, sellers, and makers in Western New York and along the Erie Lakeshore
By / Photography By | December 16, 2024
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Advertise with Edible Western NY and Erie Lakeshore

Why Advertise with Edible Western NY & Erie Lakeshore?

From the largest grape growing region in the eastern United States to dairy, corn, fruit, meats, and more, farmers in western New York State are producing delicious and nutritious food for our tables.

We believe in celebrating these farmers along with chefs, brewers, winemakers, and food artisans. And, we believe in growing your business. 

Our readers are informed and passionate consumers that place a premium on quality. They are champions of local businesses—and not just when it comes to food and drink. They are seeking an experience and a relationship with the businesses they patronize.

We produce a beautiful and informative magazine, and in doing so, inspire readers to support the businesses that partner with us.

SNAPSHOT
Readers         38,000 per issue
Frequency     4X per year (March, June, September and November)
Price              Free through advertisers and partner locations throughout the region
Subscription  $26/year and $48/two-years, delivered via first class mail. 

READERSHIP*
DEMOGRAPHICS
77% Female   
53% Age 35-64
58% Household Income $100,000+
73% 4-Year degree
35% Post-Graduate Degree
79% Home Ownership     
 
ENGAGEMENT
51 minutes: average time spent with each issue    
3.5 readers per copy    
 
INFLUENCE & VALUES
96% of Edible readers report taking some sort of action as a result of reading an Edible magazine.
97% recommend products they like to people they know.
96% try to buy foods that are grown or produced locally.
94% are willing to pay more for products that align with their values.
91% say that sustainably sourced is a leading factor in making purchasing decisions.
 
INTERESTS AND BEHAVIOR
Edible readers are more than four (4) times more likely than the average U.S. adult to visit a fine dining establishment. 
When they dine out, 9 out of 10 edible readers prefer independent local restaurants.
Edible readers spend close to 4x what the average American spends on dining out each month.
Edible readers are four (4) times more likely than the average U.S. adult to cook for fun, three( 3) times more likely to bake.
Edible readers are two (2) times more likely than the average U.S. adult to drink wine, and significantly more likely to drink spirits and hard cider.
And, curiously, Edible readers are seven (7) times more likely to drink Kombucha!
* 2023 MRI-Simmons reader survey conducted on behalf of Edible Communities Inc.
 

CONNECTIONS AND NETWORKING
By advertising with us, you are aligning yourself with the magazine and its mission as well as making a direct connection with like-minded readers. We consider you to be our partner in building a strong and prosperous local economy and will be sharing our editorial content along with your business through social media. Edible Western NY is also available as a full digital edition on our website. 

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For inquiries: email Stephanie Schuckers Burdo, 716-499-1090